The rates studios charge for each project vary depending on the project’s scope and level of complexity, with some starting in the tens of thousands and others exceeding hundreds of thousands of dollars. Fortnite Creative, which launched in late 2018, has been used by all of these advertisers.įortnite brand activations have ranged from the small - inserting imagery onto pre-existing maps that already have an active player base - to the big - building out a multiple-map campaign over the course of four months. “There are not a lot of professional teams, but there are a lot of clients.”Īgencies, including Alliance, Zen Studios, Team PWR and others - whose members all began as hobbyist Fortnite Creative designers - have teams that work full-time to design levels for dozens of brands, including Crystal Dynamics, NVIDIA and TSM. We have to pick up all our specialities - marketing, making trailers, graphic design - as well as contributing to level design,” said Fortnite Creative agency Zen Creative co-founder R-leeo Maoate. “Fortnite Creative creators are like small game studios. The most prominent brand activations in Fortnite take place inside the game’s incredibly popular “battle royale” mode, but there is only so much space, time and manpower for brand activations of that type. The program is accessible to anyone, which gives brands the ability to create activations without working with Epic Games at all. It’s a workshop mode in which players can design their own experiences, similar to Roblox or Minecraft. A network of creatorsįortnite Creative aims to make these activations more accessible to both brands and users. To handle this influx of projects, the developer has partnered with a number of independent creators, including Alliance and Zen Studios. While the number of agencies and independent creators working within Fortnite Creative is growing, Epic Games’ own internal teams still dominate much of the branded space.

So far, brands have activated in the metaverse around major cultural moments, from Coachella to the release of the next big Marvel movie, and new product launches, from building a recreation of the O2 Arena to Coca-Cola’s Pixel Point Fortnite experience, in ways that help cement Fortnite as a cornerstone of the metaverse.

It’ll likely only invest more in what it can offer advertisers as the concept of the metaverse grows and pushes more creators and brands to get involved. Just like the world it emulates, the metaverse is constantly changing, meaning Epic Games has to continuously provide relevant and exciting activations within Fortnite if it wants to compete with other platforms like Roblox.

Fortnite creative 2.0